The journey of this blog from caramelized confessions to Mirchi Tales. It’s taken months of planning, but hoping you love the end result!
The journey of this blog has been challenging. There have been days without even one page view on the blog, and I was so disheartened that I wanted to quit; and then the next day I would get a message full of praises from a reader whose family loved the recipe I had shared. It was the latter that kept me going, and made me continue sharing more & more recipes.
Lessons from the blog:
This blogging journey taught me abundantly. Some of the direct lessons involved:
- How to start a self-hosted wordpress blog – took the help of online tutorials to do that but boy was I proud to set it up.
- Purchasing & setting up my own theme – I went through countless themes after finally deciding on Foodie Pro as my preferred theme.
- How to operate a DSLR camera – moving from auto mode to manual mode left me feeling beyond elated!
But it was the indirect career opportunities that I received because of the blog helped me learn immensely like I:
- Got the chance to work for publishers like Dawn.com & Women’s Own Magazine
- Got the opportunity to work as project manager for DesiAppetite.com, where I was responsible for launching the website, its content strategy & developing a social media strategy. That’s where I made my first tasty style video for a delicious dessert titled ‘biscuits & cream’.
- From from DesiAppetite.com, I got the chance to work at Htv and work as a producer for their show ‘Pakadey’ that features quick recipe videos for television & digital. In just 6 months, I have made more than 70 food videos, and that is something I am extremely proud of!
Few people are lucky to have a job that they are passionate about, and I am grateful for blogging to enable me to do that.
The crash course into digital marketing made me learn so much about food content in this digital world. It made me understand my readers and the kind of recipes that they were looking for; what kind of website my readers wanted; made my writing evolve into something that resonated with my target audience. And that’s when I realized that my blog needed renovation.
From Caramelized Confessions to Mirchi Tales:
Though I loved the name, the usage of the word ‘caramelized’ just made people think of desserts – cakes, cupcakes, pies, tarts and the like. So they thought of me as either a blogger who specializes in desserts or a bakery owner. Both of which I am not.
So I spent some time (actually a lot of time) researching. Trying to understand why readers loved my blog, why they used my recipes and what kind of recipes did they want me to do in the future. I also made a plan for times to come, and as I focused on that, I came up with a new name – Mirchi Tales.
Mirch or Spice is a distinctive component of Pakistani cooking. Whether it’s the haldi or the lal mirch used in our regular chicken ka salan, the blend of ingredients with kali mirch in biryani or the elaichi that gives kheer its signature aroma. Whether sweet or savory, our cooking is nothing without our spices. My long-time friends know exactly how much I use spices. There’s always going to be a pinch of red chili flakes in my savoury cooking, and a pinch of cinnamon powder in my desserts.
For every recipe that we make, there is a tale associated to it. A recipe passed down from generations, or an entirely new recipe created from whatever was in the fridge. The time the milk boiled over when kheer was being made, and the time the biryani was so delicious that it finished before the guests could have their fill. The first cooking disaster, and the first culinary achievement. It’s the tales behind food that makes it all the more interesting, and that is what I want to share with you..
I am anxious, scared, worried and of course excited about this new direction that I am planning for this blog! But I hope to have your support as always!
Let me know your thoughts on the new name & the site layout.
Just some technical notes:
From September 22nd, 2017 anyone trying to reach www(dot)kayscaramelizedconfessions(dot)com will automatically be redirected to www.mirchitales.com. Along with the website, the social media handles will also be changed to reflect the new name. The migration of this site (along with redirection) was managed by Mustafa Shaban Ali. In case you are looking to start a website of your own, or just rehaul your existing one, just drop him an e-mail. If you have any questions, drop me an e-mail or message me on Facebook.